The Theory of Belief-based Self-interest © holds that people naturally act to secure what they value and advance what they believe to be right. Embedded in positive psychology, The Theory of Belief-based Self-interest asserts that blending divergent interests is, in many ways, the most important endeavour that individuals and societies undertake and, when done well, constitutes one of the most powerful positive forces for human progress.

People Strive

for what

they Value

People do what

they Believe

is Right

Effective People Understand the Interests of Others

Successful People

Know their

Own Interests

Engaging Self-

interest Inspires


© 2012 by Dr. Robert Morton. All rights reserved